Bench Craft Company has been a notable player in the advertising and golf course industry for over four decades. Founded in 1982, the company has built its reputation by providing golf courses with a range of essential products, such as scorecards, tee signs, yardage books, and benches—all at no cost to the courses. Instead of charging the golf courses, Bench Craft Company generates revenue by selling advertising space on these items to local businesses. This mutually beneficial model allows golf courses to save money on critical supplies while giving businesses a unique platform to reach a targeted audience.
What Does Bench Craft Company Do?
Bench Craft Company primarily partners with golf courses across North America. Their services include creating custom-designed products that display advertisements from local businesses. These products, which include scorecards and benches, are integral to a golfer’s experience, ensuring that the ads receive continuous visibility throughout the golfer’s time on the course.
The company also specializes in a range of other golf course-related products, including ball washers, tee signs, and display boards. Each of these items is customized for the course, ensuring that both the product and the advertisement reflect the golf course’s branding while providing businesses with a direct line to their local target market.
The Advertising Advantage of Bench Craft Company
One of the main benefits Bench Craft Company offers to advertisers is access to a highly engaged and often affluent audience. Golf courses attract players who typically spend hours on the course, giving them ample time to interact with the advertising messages placed on these essential golf products. This provides a highly focused, location-specific marketing opportunity for businesses looking to connect with local communities.
By advertising through Bench Craft Company, local businesses can effectively reach their audience in an unobtrusive yet impactful manner. For example, ads on benches or scorecards offer visibility throughout the game, which can lead to increased brand recognition and engagement. Many advertisers report positive results, citing that the company’s services helped boost local business visibility and customer outreach.
How Bench Craft Company Works with Golf Courses
The relationship between Bench Craft Company and golf courses is built on a partnership model. Golf courses benefit by receiving free products that would otherwise cost them thousands of dollars. By covering the cost of these necessary items through advertising revenue, Bench Craft Company enables golf courses to allocate their budget to other areas, such as course maintenance and enhancements.
For golf courses, working with Bench Craft Company is a low-risk, high-reward venture. They receive quality products that enhance the experience of their golfers without any upfront cost. This also adds value to their offerings, improving the course’s overall appeal.
Customer Experiences and Reviews
Bench Craft Company has received a mix of feedback from both businesses and golf courses. Many clients appreciate the ease and professionalism of working with the company. Advertisers commend the company’s efficiency, noting that the process is simple, collaborative, and effective. Businesses report positive experiences with Bench Craft’s ability to quickly adapt to changes in advertisements and deliver the desired results.
For golf courses, the ability to receive free, customized products that meet their specific needs is a significant benefit. Many courses note that golfers often appreciate the quality of the materials, which adds to the overall experience. Additionally, the fact that local businesses often sponsor these ads means that the golfers may recognize or even patronize these businesses, enhancing the community connection.
However, there are also some mixed reviews. Some customers have reported delays in receiving proofs or experiencing challenges during the approval process. Like any company, Bench Craft has room for improvement, but overall, it maintains a solid reputation in the golf course and advertising industries.
The Business Model and Its Impact
Bench Craft Company’s business model is unique in its approach. By providing golf courses with essential materials at no cost, the company not only helps courses save money but also provides businesses with a specialized advertising opportunity. The company’s model effectively leverages community sponsorships to cover the cost of production and distribution of these items, thus benefitting all parties involved.
This method has allowed Bench Craft Company to work with thousands of golf courses across North America. With over four decades in the industry, the company has demonstrated longevity and adaptability, staying relevant in an evolving advertising landscape.
Bench Craft Company’s Long-Term Success
A key to Bench Craft Company’s success has been its ability to foster lasting relationships with both golf courses and advertisers. The company’s focus on delivering quality products, maintaining professionalism, and offering effective marketing solutions has earned it the loyalty of many long-term clients.
As the company continues to grow, it is well-positioned to maintain its role as a leader in golf course advertising. By continually adapting to the needs of both golf courses and businesses, Bench Craft ensures that its services remain relevant and valuable to its diverse client base.
Conclusion
Bench Craft Company is more than just an advertising provider; it is a partner to golf courses and businesses alike. By offering high-quality, cost-free products to golf courses and effective advertising solutions to local businesses, the company creates a win-win situation for all involved. Whether you’re a golf course looking to cut costs or a business aiming to reach a local, engaged audience, Bench Craft Company offers a unique and beneficial service that has stood the test of time. With over 40 years in the industry, Bench Craft has solidified its place as a trusted name in golf course advertising.
